Better User Experience

Better User Experience
We've briefly touched on this before, but responsive design gives users a better experience. For example, users don't have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device. This makes it easier and more convenient for users to read and navigate on your site.
And, there are stats to further illustrate why the experience of users is so important. According to Google's Think Insights on Mobile, whenever someone arrives on your mobile website and is frustrated, or doesn't see the content that they are searching for immediately, there's a 61 percent chance they will leave and head to another website. However, whenever a user has had a positive experience with your mobile website, that individual will be 67 percent more likely to buy a product or use a service. Furthermore, 48 percent of users stated to Google that when a site doesn't function on their mobile device it makes them feel that the company does not care for their business.
A better user experience also makes it easier to be reached and complain. If people are able to contact you and find a way to complain to you have a much lower probability of them going online through social media and complaining.